Collecting Wallace Nutting Ads and Advertising Literature Memorabilia

Most people have heard about Wallace Nutting'sreproductions during the 1920's-30's. Many collectors
hand-colored pictures... many people are aware of thehave been gathering as many different
nearly 20 books that Nutting authored... and anadvertisements as they can locate.
increasing number of collectors are developing an• Sales Literature: Over the years, Nutting frequently
understanding about Nutting's bench-made reproductionput together flyers and sales pieces promoting his
furniture. But as the demand for each of these areaspictures, books, furniture...and himself. Any advertising
has increased over the past several years, and as thepieces promoting Nutting and his businesses are quite
prices of certain Nutting items have moved beyondcollectible.
what some individuals are willing to pay, an increasing• Advertising Signs: There are basically two types of
number of Nutting collectors have started searchingsigns. Glass Advertising Signs are quite rare because
out Wallace Nutting Memorabilia.of their fragile nature. We have only sold a few of
What constitutes Wallace Nutting Memorabilia? Quitethese over the years and they can command a very
simply, anything related to Wallace Nutting that is:strong price if in good condition.
1) NOT a hand-colored or black & white platinotype• Paper Advertising Signs: These typically either
picturepromoted his products, or announced Nutting's
2) NOT one of the 20 different books that heappearance at a specific time and location. Although
published,not as expensive as Glass Signs, Paper Advertising
3) NOT his reproduction furniture...Signs can still command a very good price with
...would be classified as Wallace Nutting Memorabilia.collectors.
Although most serious collectors will recognize Nutting• Articles About Wallace Nutting: Articles were
Memorabilia when they see it, many are surprised atappearing about Nutting quite early in his career, and
the wide variety of Nutting Memorabilia that is stillcontinue appearing in different Newspapers, Trade
readily available to collect. In this article we'll bePapers, Magazines, and Periodicals even as we speak.
discussing Wallace Nutting Ads and AdvertisingMany Nutting enthusiasts enjoy collecting as many
Literature.different original articles as they can find. One Nutting
OLD SALES LITERATURE, ADVERTISING, ANDcollector has even published an extensive bibliography
ARTICLES: One of the least expensive areas oflisting the date and source of every Nutting article he
Nutting Memorabilia is in the ephemera area, i.e., paper.has been able to locate.
Some examples include:This article on Wallace Nutting Memorabilia covers just
• Magazine Advertisements: Wallace Nuttingone of a wide variety of Nutting items that are
frequently advertised his pictures, books, and furniturecurrently being collected by collectors around the
in various magazines, newspapers, and periodicals. Forcountry. If I can leave you with this one thought, it
example, The Magazine Antiques regularly containedwould be this: "If it pertains to Wallace Nutting, it will be
different ads for Nutting's bench-made furnituredesirable to Nutting collectors.