| One major aspect of search engine optimization is the | | | | This same method should be used if you sell women's |
| selection of keywords and key phrases. These | | | | shoes or abstract paintings. People buy abstract |
| phrases are terms that searchers use when typing | | | | paintings need to see results for their searches. |
| into search engines like Google or Yahoo. An example | | | | If you sell Sidechairs Charles XV you could use any of |
| of this would be when a searcher uses a term like | | | | these terms; you would hypothetically see results like |
| "antique furniture" or "nonobjective paintings". The | | | | this: Antique Furniture - #87 (50 viewers per week), |
| search engines use this term to find the most | | | | Antique Chair - #26 (30 viewers per week), Sidechairs |
| "relevant" web pages. | | | | Charles XV - #4 (12 viewers per week). These results |
| What gives a webpage relevancy for a particular term | | | | are hypothetical, but you would have to decide which |
| or phrase is a whole different subject. But certainly the | | | | search words you use based on what kinds of traffic |
| appearance of related keywords in a webpage will | | | | you need. If you sell a large array of antique furniture |
| add significantly to relevance. | | | | you might use a different set of keywords for each |
| Choosing the best terms and phrases for your | | | | page. |
| website is important in getting your webpage shown | | | | If you only sell Charles XV Chairs you might use all |
| on search reports for the products, services or | | | | your search phrases for a single page. This would also |
| information that you offer. Word choice is an art as | | | | be based on sales figures versus traffic statistics. |
| much as it is a science. If you categorize keywords | | | | Certainly you wouldn't add Louis XVI as a search term |
| into three types it can help you to plan them: Niche, | | | | unless you knew that buyers of Louis XVI often look |
| Primary and Secondary. | | | | for Charles XV. |
| Niche terms are the most specific and give very | | | | This same formula works in searching keywords and |
| narrow but focused results, and there is an art to | | | | phrases for art. Art related websites can be found |
| choosing them. Primary terms are those that appear | | | | selling paintings or sculpture or both of these. Choosing |
| to be a good balance between specific or particular | | | | keywords like abstract painting or nonobjective painting |
| searches and more general, broader terms. | | | | is even more specific. In long tailed searches you may |
| Secondary terms are the broadest of phrases and | | | | want to respond to such phrases as - extra large red |
| come up on many searches. | | | | abstract paintings. Of course you might large blue |
| The broader the keyword the more times your | | | | nonobjective paintings as well. So you may actually |
| website will appear in search results, but your website | | | | need to be more specific in keyword phrase selection |
| may not appear high in those searches because most | | | | than just nonobjective paintings for sale by artist. |
| other websites use the broader terms too. Here are | | | | Search engines will usually see about 20 keywords |
| examples of each of the types of phrases and the | | | | per page. And the most important phrases should be |
| results they produce: Secondary - Antique Furniture, | | | | used in tags, titles and texts first and often to give |
| Primary - Antique Chair, Niche - Sidechair Charles XV. | | | | your page maximum results in traffic AND sales. |