ROME TRENDY AND FASHIONABLE, THE NEW FACE OF THE ETERNAL CITY

The “New Roman Style” a fascinating itineraryand become a focal point for Rome fashions. A short
to discover the hidden corners of Rome, from fashionwalk takes you to one of the latest bookstores in the
to design, art and cuisine, here are all the most inFeltrinelli chain. This is a large space devoted to culture,
places in the capital.which, as well as books and music, also has an art
Rome the Eternal City? Of course, if you think of allgallery that mounts exhibitions for young
the treasures and artistic masterpieces in the capitalup-and-coming artists, photographers and sculptors,
that represent human civilization from ancient Romanand a music bar where live jazz or blues is played at
times, through the Renaissance and Baroque. Butevery Sunday brunch.
Rome is also much more than this. In recent years itIf you love technology and all the latest high-tech
has become an open-air artistic and culturalinventions, you’ll find two original shops in the
“workshop”. Alongside its historic monuments,Galleria Colonna. Tech it Easy has all the craziest and
the feature that distinguishes it around the globe, therefunniest designer electronic gadgets in circulation, and
are initiatives that look to the present and the future,Sony Gallery displays the latest novelties by this
just as in London, Paris and New York. There areJapanese company and is a real temple of high-tech.
flourishing modern art galleries, avant-garde buildings,Do you like the way out? Then Jam is the place for
trendy shops and night spots that go in for designeryou. On the Corner of the Galleria Colonna, on the Via
décor and minimal chic, while the oriental and ethnicdel Corso side is a vast space on two floors selling
styles hold sway in nearly all the neighbourhoods. Inunusual, weird, crazy clothes, objects and souvenirs
other words, you don’t need to go abroad to findthat sometimes verge on the kitsch, but are absolutely
out what is all the rage, because Rome has become aunique.
world leader in fashion, art and design.Now it’s time for lunch and we recommend two
In the spirit of Zen, with a minimalist look and a desirerestaurants in the area. At Reef (Piazza Augusto
to seek out the trendiest places in the city, tasteImperatore, 40/42 Tel. 06 68301430) the sea and its
oriental dishes or enjoy the ritual of a fashionablehabitat feature in a minimalist key and are the theme
aperitif follow our itinerary of the latest and mostof the whole design. Entering this restaurant is like
exotic spots in the capital.plunging into tropical seas both as regards the décor
A shop that has become one of the most popular inand the menu. The undulating plates of glass resemble
the city opened some time ago right next door to thethe rippling waves of the sea, the balustrades made of
Hotel dei Piranesi. It is a boutique, a feng shui furnishingsiron rods are close meshed like fishing nets, even the
centre, a florist’s, a café, a restaurant, an artiron seems to have been rusted by salt water. The
gallery, a bookshop, a beauty salon, in a nutshell it is alighting and colours all create a soft atmosphere. And
concept store called Tad. In the very heart of Romethe food is really sublime. Gusto (Piazza Augusto
this is the perfect place to begin your day, it is aImperatore, 9 Tel. 06 3236363), however, is something
modular space of 1000 square metres, streamlined andelse. Apart from being a very good restaurant, wine
decorated with gaudy colours, housing a variedbar and pizzeria, it also has a bookstore mainly
collection of items for the home and for personal use.devoted to books on gastronomy from all over the
Give yourself a new look with the help of an expertworld, and a shop, so it is the ideal place for those who
stylist, buy a shantung garment and enjoy a coffeelike to read a newspaper or book over lunch.
with an Arabic aroma to start the day with renewedNow we’ll take in some art. The Galleria Nazionale
energy. You’ll find the most original things with ad’Arte Moderna (Via delle Belle Arti, 131 Tel. 06
particular focus on oriental trends (Tad, Via del322981; Tues-Sat 8.30 am – 7.30 pm, Sun 9 am
Babuino, 155a Tel. 06 32669511).– 7.30 pm) is located in the Villa Borghese, one of
Not far away, in Via Vittoria, there is another temple ofthe loveliest parks in Rome, and has one of the most
oriental culture. It is called Thè Verde (Via Vittoria, 23interesting 19th-century Italian Neoclassical, Romantic
Tel. 06 32110174) after the green tea that is so popularand Futurist painting and sculpture, as well as works by
in China and Japan. Entering this small shop is likemany 20th-century artists including De Chirico, Morandi
plunging into a Zen atmosphere. Everything is and Marini. Outside the gallery is the Caffè delle Arti,
arranged with the utmost care in a way that remindsthe perfect place for a coffee in the open air and it is
you of the rules of feng shui. Soft lighting, largevery popular especially at lunchtime. Lovers of
brickwork shelves and small niches enhance thecontemporary art can visit the very new exhibition
display of very special objects that include, forspace MACRO (Via Reggio Emilia, 54 Tel. 06
example, Chinese vases, Middle-Eastern necklaces, silk67107900 Tues- Sun 9 am – 7 pm, public holidays 10
and cashmere shawls, but above all tea services andam – 2 pm, Mon closed). MACRO is housed in the
the ingredients for the tea drinking ritual. Continuingconverted Birra Peroni factory, built at the beginning of
down the same street, at number 55 you come to athe 20th century and has become a dynamic, cultural
young designer’s small jewellery shop Cristina Dicentre that includes six exhibition rooms, a bookstore, a
Stefano Creazioni Orafe (Tel. 06 6791546). This verylecture hall, a workshop and a bar. It has a permanent
minimal shop has just opened and displays and sellscollection of works by world famous contemporary
fascinating designer jewellery in gold and silver withartists from the 1960s to the present, and periodically
gemstones and precious stones in all shapes andmounts temporary art exhibitions.
colours. It is the ideal place if you’re looking for aNow it’s time to relax before facing Roman
special gift for a trendy spirited person who will benightlife, devote a few hours to your personal
sure of wearing an absolutely original and unique piecewell-being and enjoy an oriental ritual. Rome too has its
of jewellery.Hammam (La Culla del Benessere, Via della Maratona,
Obviously a piece of jewellery like this demands the87 Tel. 06 36298573) and it is here that you’ll
right outfit to match it. Il Baco da Seta (Via Vittoria, 75forget your daily stress and fatigue in the absolute
Tel. 06 6793907) is just the place for this. The name ofpeace and quiet of this temple of beauty. Let yourself
this boutique means “silkworm” and here, ofbe carried away by the magical exotic atmosphere of
course, silk reigns supreme and it is worked indistant lands, surrounded by objects and ornaments
thousands of ways in colours that range from hemp tofrom Morocco, by walls painted in Mediterranean
orange, from desert shades to Mediterranean hues.colours, and sofas and armchairs covered in rich
There are fascinating clothes by young designers whofabrics. An oriental doctor will make you welcome and
draw inspiration from the Orient and interpret the linesthen follows the full Turkish bath ritual including washing
of samurai and geisha garments in a modern key. Ifwith black, date oil soap, gommage, a massage and to
you prefer the African style to the Orient, then pay afinish off a fragrant cup of mint tea. Now in top form,
visit to Monies (Via Vittorai, 37) a small, chic, ethniclooking really great you are ready for the Rome
shop selling objects, furniture and items for homenightlife. An absolute must among the very latest
decoration inspired by the desert and safari style, andgourmet haunts is The Place, in the Prati
while we’re on the subject, pop into Exante Due atneighbourhood, (Via Alberico II, 27 Tel. 06 68307137).
number 13 in the same street, where you’ll enjoyThis is a restaurant and American bar in a very
choosing really unusual pieces of costume jewellery.minimal eclectic style, which in addition to an interesting
Now it’s time for a coffee break or, if you want tomenu with dishes from all over the world, has live
be really fashionable, for a stylish aperitif. Themusic every day ranging from jazz to blues, funky and
“in” place is Shaki (Via Mario de’ Fiori, 29/aethnic. If you prefer to go to a concert of classical or
Tel. 06 6791694), a wine bar that has become a mustmodern music check the programme of the new
for the young and trendy. It is small, but offers a greatAuditorium della Musica (Via Pietro De Coubertin Tel.
variety of teas and coffees with most unusual06 8082058 or 06 80242350/1; designed by Renzo
flavours, as well as appetizing snacks and good wine.Piano, another temple of design, where the acoustics,
Contemporary in style, everything here has thatthanks to the special system of lines and shapes, is
unmistakable designer touch, from the cups and platesreally extraordinary. And if you want a late meal, next
to the glasses and napkins. If there is something thatto the Auditorium is another cult place Red (Via Pietro
takes your fancy and you’d like to buy it, you canDe Coubertin, 30 Tel. 06 80691630), this is one of the
find it at the Shaki shop not far away in Piazza diultimate designer night spots where the red of the
Spagna (no. 65 Tel. 06 6786605).small mushroom-shaped armchairs and curious tables
We continue our itinerary through the new modishsets the tone, and where you can have dinner or
capital with a visit to the Galleria Colonna, named aftersimply taste the delicious snacks late into the night.
the actor Alberto Sordi, which has recently reopened