The Global Market Trends of Asian Furniture

Asia in recent years has experienced a major surge inAsian region as a whole, as there has been recent
the demand for its manufactured goods from thespeculation that China's monetary policy, one of its
world's largest markets in the United States and Japan.most effective trade tools, might be imitated by other
One sector which has benefited from this increase incountries in the region. China's monetary policy works
demand is furniture. For example, in 1990 the Unitedto preserve the relative differences in cost between
States, the largest market for imported furniture,its own producers and those located within its target
purchased about 1.7 billion dollars worth of furnituremarket, the United States.
from Asian nations. In the year 2000 this number hadChina, until recently, pegged the value of its currency to
grown to over 7 billion and by 2004 had nearly doubledthat of the American dollar. This meant that China's
over these four years.Central Bank adjusted the appreciation or depreciation
Breaking this trend down by nation, China and theof its currency to match that of the dollar, thus
Association of South East Asian Nations, "ASEAN", (ofpreserving the relative exchange rate within a certain
which Indonesia, Malaysia, the Philippines are majorpercentage band (in this case +/- 3% per day)
members) were responsible for the most gains, whiledetermined beforehand.
demand held steady for imports from Korea andIn response to pressure from the United States, China
Japan, and Taiwan actually experiencing a decline inrecently changed its monetary policy to peg its
demand for its furniture exports. It is here to that wecurrency to a "basket" of currency to include Euro, the
can clearly begin to see the reasons for this disparity.Yen, and the South Korean Won in addition to the
More developed nations like Japan, Korea, and Taiwandollar. It is widely predicted, however, that this will have
experienced appreciation in their currencies whichlittle overall effect on the relative value of the Chinese
have brought with them attendant rises in labor costs.currency to the US dollar, since not only is a majority
China remains an exception to this; while it is also aof the basket likely "weighted" by the dollar, but there is
highly developed nation it has been careful to controlalso little reason to believe that China has changed the
the appreciation of its currency.composition of its reserves to contain less dollars.
Japan, Taiwan, and Korea also lack large domesticNeither is it necessary or likely that the Chinese Central
supplies of the raw materials necessary for theBank will stop performing the majority of its
manufacture of furniture, while China and ASEAN areinterventions in dollars.
again the exceptions. These resources include suchAs China's neighbors look to the success of its
materials as timber, metal (steel and aluminum), andmonetary policy some are exploring the idea of
organic fibers and fabrics. With China and ASEANimitating it. The most likely candidates would be the
already accounting for 92% of all Asian furniturelarger and longer standing ASEAN member nations
imports in the United States by 2004, it is easy to seesuch as Indonesia, Malaysia, the Philippines, and
that the dual advantage of inexpensive labor andSingapore who have the most to gain. These countries
plentiful local supply of raw materials are keys to theirin particular share some of the advantages of China,
success as compared with other exporters in thesuch as low-cost domestic labor which they may seek
region.to maximize by shifting their monetary policies. This
In fact, the difference in cost of production betweenmay also influence Korea and Japan to make a similar
China and the ASEAN and its other regionalshift in policy in order to remain competitive in the
competitors is so pronounced that Japan has actuallyregion.
become a major importer of Asian manufacturedWith China signaling its willingness to adjust its
furniture. Moreover, Taiwan has had to entertain themonetary policy, and with its regional trade partners
idea of leaving the market of manufactured woodenlooking to do the same, there is an array of possibilities
furniture and is begining to produce furniture containingin which this change might be implemented. Perhaps
more metal. China however also possesses large localthe most reasonable and advantageous for all parties
supplies of inexpensive steel which should provide awould be for the nations to peg their currency to a
challenge to potential future Taiwanese competitors.common regional "basket". Doing so would not only
It may be that the only risks to Chinese and ASEANstrengthen these countries' economic ties to one
dominance as suppliers for the demand for Asiananother, but on the whole would have the effect of
furniture in the United States may be the United Statesfurther reducing any instability in the exchange rate of
itself. In recent years the domestic producers of manyChina, this being a key factor in the attractiveness of
manufactured goods in both Europe and the UnitedChina's exports. Such a move would also make it
States have reacted hostilely to competition from Asiaeasy if at some future date these countries decided to
in general and China in particular. Unable to compete,enter a monetary union along the lines of the European
the domestic industries in these major import marketsUnion, helping to create a strong regional partnership
have formed powerful political lobbies with the aim ofwhich would help the Asian nations to accentuate their
increasing import duties on a wide variety of Asian andadvantages in the global marketplace. Furthermore it is
Chinese goods. As recently as November of 2005, theworth noting China's recent moves to strengthen
powerful American textile lobby managed to win moreintra-regional trade relations in Asia in a larger context.
protections though the Committee for theThis is important because aside from the United
Implementation of Textile Agreements, "CITA", anStates and Europe, trade between the Asian nations
organization with unilateral authority to pass suchaccounts for a large portion of their exports.
tariffs.Even in its current state, however, the nations of Asia
In the context of global furniture trade, Asia alsoshow the potential to remain strong competitors in the
shows healthy signs of growth with respect to itsglobal furniture export market. They already supply
other international competitors. Of all furniture importedmore than half of the imported furniture to the single
into the United States in 2004, more than 50% waslargest market in the world, the United States, and
from Asia. This number was up from just under 40%showing no signs of abating. Asia has shown that it
four years earlier resulting from a roughly 90%has the formula for success.
increase in Asian furniture imports into the UnitedBy combining low labor costs and large local supplies
States. Compare this to an increase in 34% fromof timber, leather, metal and the other raw materials
Mexico, 3% from Canada, and an increase of justused to manufacture furniture, strong infrastructure
0.7% from the EU over the same period. Taken as ainvestments, and a stable monetary policy, Asia as a
function of both volume and rate of increase, Asia iswhole has demonstrated that it will be an efficient
clearly the fastest growing exporter of furniture to thesupplier for the world's large demand markets well into
United States.the future.
This all is good news, not just for China, but for the